Saturday, September 23, 2006

The case approach

Well. It is fashionable to teach using case approach in business schools. It gets used, overused and abused pretty much by everyone in the B-school.

Initially, I was very skeptical about this approach. My view was supported in first two weeks of classes. Not everyone added value and quite a few discussions were around stating the obvious.

Something has changed in the past two weeks. The discussions threw new perspectives and often people contradicting each other. The discussions were about the classic case "Konigsbrau-Hellas". It kind of showed the people's characters as well. On the one extreme, some were talking about playing hardball in business and on the other a few pressing for "idealistic" approach to deal with people. Now, it seems people got a hang of this case approach. This is not for everyone and requires significant restraint from the students and moderation from the professor.

Need to mention that the "case" approach used by a non-academic team to teach how students need to communicate with alumni was tasteless.

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